We are the leaders in TV data technology. The companies said the Alphonso Local service measure how linear campaign connect to online and offline business results, including website visits and conversions, as well as visits to physical retail locations. Its SaaS offering, Alphonso Insights, delivers actionable TV measurement and closed-loop attribution with offline data in real-time, to help brands understand the true impact of TV advertising. Alphonso Insights is used by thousands of brands, networks and agencies for always-on TV ad campaign metrics, competitive research, media planning, closed-loop attribution and more. SAN CARLOS, CA — TV data company Alphonso Inc., the market leader in providing advertisers with verified TV audiences on mobile devices and the web, today introduced Alphonso Insights, a software-as-a-service (SaaS) offering that enables brands and agencies to conduct real-time analysis of TV content and ad consumption at a granular level and obtain closed loop attribution on TV media spend. Alphonso Local is a suite of TV ad analytics, ... Alphonso understands what programming and advertising people watch on TV. Barometric works with Alphonso, the TV data company whose TV Data Cloud powers TV-to-mobile retargeting and self-serve ad insights for brands, to measure TV ad … Its Alphonso TV Data Cloud services power TV retargeting and brand insights for hundreds of the Fortune 500 brands and agencies in the U.S. With automatic content recognition (ACR) technology embedded in tens of millions of smart TVs, TV chipsets, mobile apps, gaming consoles, streaming devices and OTT services, Alphonso understands what programming and advertising people are watching on TV … Although companies such as Alphonso TV, Samba TV, Sorenson Media, iSpot.TV and Gracenote have been around for a while, they’re finally able to capitalize on an ecosystem that’s ready for their technology – even as consumer privacy concerns grow. Its Alphonso TV Data Cloud services power TV retargeting and brand insights for hundreds of the Fortune 500 brands and agencies in the U.S. 51-250 # Employees. Its Alphonso TV Data Cloud services power TV retargeting and brand insights for hundreds of the Fortune 500 brands and agencies in the U.S. Its SaaS offering, Alphonso Insights, delivers actionable TV measurement and closed-loop attribution with offline data in real-time, to help brands understand the true impact of TV advertising. Compare airings, spend, share of voice, reach and frequency to draw insights. As smart TVs take off, viewing data becomes more available and actionable. Headquarters. Alphonso TV data powers 1-to-1 TV ad retargeting and TV ad analytics for brands, agencies and networks. Alphonso Local consists of three core offerings: local TV-to-digital retargeting, so brands can amplify and optimize their TV spend across the web and mobile devices; local TV ad insights for data-driven media planning and competitive analysis; and closed-loop attribution, for rapid reporting on sales lift and other business metrics, resulting from local TV ads. Alphonso TV data powersTV ad analytics and insights for brands, agencies and networks. Alphonso is a TV data and measurement company, and the market leader in providing brands and agencies with real-time TV ad campaign measurement, closed-loop attribution for TV ads, and TV … 254 likes. Alphonso last year launched Insights, an offering giving in to the airings, spend and exposure for US TV ads. It can tell you, for instance, where Amazon has been spending its money to advertise its Echo speaker’s multi-room audio capability. Alphonso Local, from the Alphonso TV data company, is a suite of TV ad analytics and attribution services that provide info on the effectiveness of TV campaigns in driving business results like website visits and conversions, foot traffic to physical locations, online and offline transactions and more. MOUNTAIN VIEW, Calif., Jan. 31, 2019 /PRNewswire/ -- TV data company Alphonso has won a major decision in a three-year patent dispute with Free Stream Media, doing business as Samba TV. Verified Salaries Newsletter. Alphonso TV Data Cloud services are used by hundreds of the Fortune 500 brands and agencies in the U.S. The companies have renewed their multi-year partnership to include all of Premion, … 29,770 Airings / 29 Spots / Progressive Snapshot TV Spot, 'The Safeys' Featuring Alfonso Ribeiro. News. $10M-$50M Estimated Revenue. The Buzz The buzz at iSpot.tv. Alphonso Local consists of three core offerings: local TV-to-digital retargeting; local TV ad insights; and closed-loop attribution. Its SaaS offering, Alphonso Insights, delivers actionable TV measurement and closed-loop attribution with offline data in real time, to help brands understand the true impact of TV advertising. 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